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Conferences & Events


Webcast--Save the Date
Three Keys to Successful S&OP
Tuesday, January 23, 2007
10am Pacific, 1pm Eastern
Adam Coonin, Vice President and David Williams, Director
Hitachi Consulting
Watch for an email invitation
Sponsor: Steelwedge Software

7th Annual World Class
Sales Forecasting Management Conference

When: May 15-17, 2007
Where: Knoxville Marriott Hotel

VIEW 2006 CONFERENCE SCHEDULE

Previous Webcast--
Sales Forecasting—
How To Improve Collaboration
Tuesday, July 25, 2006
1pm Eastern, 12noon Central,
10am Pacific
Dr. Tom Mentzer,
Ph.D. Marketing & Logistics
Dr. Mark Moon,
Ph. D, Marketing & Logistics
University of Tennessee
Click here to view recording

Previous Webcast--
Selling Beyond the
Sales Force--
Leveraging Technology
to Improve Sales Effectiveness
Tuesday, July 11, 2006
1pm Eastern, 12noon Central, 10am Pacific
Dr. Jag Sheth, Marketing Professor Emory University
Click here to view recording


Related Articles


Industry Blogs
Here are the Industry Blogs that
we watch, and you might want to:

www.crmblog.org
www.supplychainer.com
www.andyonenterprisesoftware.com
www.siliconvalleywatcher.com
blogs.ittoolbox.com/crm
blogs.ittoolbox.com/supplychain
www.vics.org/blog

Steelwedge Podcasts
•  OEM Forecasting Challenges
•  EPPM
•  S&OP-Challenges
•  S&OP-Design, Process

From the Press
TMC.net
June 2006
Steelwedge Offers Tellabs Sales, CRM Help
By David Sims

BusinessWeek Online
June 2006
The Real Disaster: Inadequate Preparation
By Kevin O'Marah

Chief Supply Chain Officer June2006
S&OP Customers Go Cross-Functional and Show Results
By Jacqueline Emigh



How to Collaborate with your Suppliers to Fundamentally Improve Delivery Performance


Find Out in Five Minutes Using this Supplier Collaboration Checklist



By Dr. Michael Keppler- Chief Executive Officer, ICON SCM


Suppliers are the secret protagonists in the supply chain. While, in the eyes of the customers, manufacturers continue to hold the limelight, they are out-sourcing a growing share of production to their sup-pliers. Thus, the interplay within the supply chain has been subject to radical change: the lone wolf gets nowhere; instead, perfectly coordinated teams are coming out on top.

Logistic experts have meanwhile come to realize that manufacturers are only able to reliably supply customers if their suppliers also commit to (and keep) reliable delivery dates. The smoother the communication within the supply chain and the closer the supplier collaboration, the more reliably and quickly customer orders will be fulfilled.

Therefore, the need for supplier collaboration is obvious. Implementation, however, is proving difficult. Just as a strong individual runner is not automatically a good relay runner, cooperation between individual companies must be built up first.

The biggest obstacle in the implementation process is the fact that many companies do not know which steps they have to take to connect their suppliers, nor what kind of technical support is really useful. With the help of the following checklist you can determine your actual situation. At the same time, it will show you what possibilities you have to establish close cooperation with your suppliers, step by step, thus fundamentally enhancing your competitiveness.

How well do you cooperate with your suppliers?

Use this simple guide to compare, and then evaluate, your company’s actual processes with best practices. Basically, there are four different levels on the path to establishing a process of best practices:

  1. Rudimentary: Communication between sup-pliers and customers is sparse and strenuous. When customer demands strongly fluctuate they can only be satisfied with long delays and high costs, arising from extra actions.

  2. Simple: There is more communication between the supplier and the customer but it remains irregular. The supplier is only informed of changes with a long delay.

  3. Advanced: For large and important suppliers, media transfer problems have already been resolved and the processes behind them have been optimized. What now proves difficult are the special processes for suppliers that could not yet be automatically connected.

  4. Best Practice: All supply chain partners have been integrated and have the same level of information. All of the suppliers are connected via the same process while new technologies help them to recognize potential problems on time so that preventive measures can be taken.

Each level will look at the internal process organization and the performance of your system landscape. For each criterion, please choose the answer that most aptly describes your actual process. Finally, please add up your points for the sections “process organization” and “system landscape” to receive the grand total. The overview on the next page will help you to analyze your current situation as well as your potential.

Checklist: Assess your Cooperation with your Suppliers

Process Organization System Landscape
Ordering / calling off – fixing of annual delivery agreements
1
Phone, fax – time-consuming and error-intensive
1
Supply confirmation is obtained manually from the suppliers
2
Excel, email – time-consuming due to media transfer problem
2
Demands are communicated in a continuously updated and period-specific form – this way, the supplier has a clearer idea about future demands
3
Large suppliers are automatically connected (e.g. via EDI)
3
Relevant planning data is made available; the supplier may be made responsible for planning
5
Supplier portal – easy integration by internet, no additional infrastructure necessary, no special processes for small suppliers
5
None (annual quantities only)
1
Low level of automation, many manual processes
1
Irregular
2
Exception Reporting (Pull)
-Error can be traced with the help of suitable reports
2
Regular, as the need arises, monthly/weekly
3
Alerting & Escalation (Push)
- When an error occurs, those responsible are informed (email…)
3
Daily
5
Proactive Exception Management / Pre-Warning (Push) – The system shows a potential future problem and enables the planner to act before the problem really occurs
5
Sum
-
Sum
-
Grand Total ___ _


Evaluation: Towards Best Practice in Supplier Collaboration
Process Organization System Landscape
Collaboration: Ordering / calling off – fixing of annual delivery agreements Demand forecast: None (annual quantities only)
Communication with suppliers: Phone, fax – time-consuming and error-intensive
System support: Low level of automation, many manual processes
Conclusion: Your business has much potential for development. Your supplier communication mainly consists of manual processes and is very time-consuming for your staff.
Next step: Increase frequency of communication with supplier, digitalize exchange of information
Process Organization System Landscape
Collaboration: Supply confirmation is obtained manually from the suppliers
Demand forecast: Irregular
Communication with suppliers: Excel, email – time consuming due to media transfer problems System support: Exception Reporting (Pull)
- Error can be traced with the help of suitable reports
Conclusion: You have taken a step in the right direction. However, the suppliers are still not prepared when demand is fluctuating. They are still in “reaction mode” and are struggling with many stock-outs.
Next step: Standardization and automation of communication
Process Organization System Landscape
Collaboration: Demands are communicated in a continuously updated and period-specific form – this way, the supplier has a clearer idea about future demands
Demand forecast: Regular
Communication with suppliers: Large suppliers are automatically connected (e.g. via EDI)
System support: Alerting & Escalation (Push)
- When a problem occurs, those responsible are informed (email…)
Conclusion: You are on the right track. Your suppliers are now much better able to adapt to your needs. However, you will only retain a real competitive edge if all of the important suppliers are integrated in the collaboration process.
Next step: Instead of reacting to them you need to identify problems early and proactively take preventive measures.
Process Organization System Landscape
Collaboration: Relevant planning data is made available; the supplier may be made responsible for planning
Demand forecast: Daily
Communication with suppliers: Supplier portal – easy integration by internet, no additional infrastructure necessary, no special processes for small suppliers    System support: Proactive Exception Management / Pre-Warning (Push) – The system shows a potential future problem and enables the planner to act before the problem really occurs
Conclusion: Congratulations, you and your suppliers form a strong team. Your processes are highly efficient, even in critical situations. There is currently no need for action.

Have we raised your interest and aroused your curiosity as to how you can improve your supplier management?
This way, not only large businesses but especially small and medium-sized companies can stream-line old, time-consuming processes and have a direct impact on value-oriented KPIs. Should your processes not be included in the description, we will gladly be of help. A personal consultation will help you to identify the status quo and point out individual opportunities for improvement.



About the author:

Dr.Michael Lepler
Dr. Michael Keppler is CEO of ICON, a role he has shared with co-founder
Kurt Mannchen since ICON's inception in 1992. Michael is also the head of the Software Development and Support function at ICON and is an acknowledged expert in supply chain planning and performance management solutions. He earned a degree in industrial engineering and management at the University of Karlsruhe and a doctorate in engineering from the same institution. For more information about supplier collaboration please visit www.icon-scm.com or contact our expert directly Sebastian.Seidel@icon-scm.com or call +49 721 79008-29.

 


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Perspectives on Enterprise Planning is an electronic newsletter highlighting issues and trends in enterprise forecasting and planning. You are welcome to forward this newsletter to associates and business partners who have an interest in demand management. Published by STEELWEDGE, Inc., the leading innovator in the field of Enterprise Planning and Performance Management. For more information about STEELWEDGE, please visit http://www.steelwedge.com/.
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