Steelwedge® Unites Demand Planning, Supply Planning and Response Management in the Cloud

PLEASANTON, CA – August 17, 2016 – Steelwedge today announced its next-generation Demand Planning, Supply Planning and Response Management solutions unified on a common cloud platform. Steelwedge also is offering an alternative upgrade tailored to users of SAP APO (Advanced Planning and Optimization) and of ICON-SCM, which formerly was sold as the SAP® Supply Chain Response Management application by ICON-SCM.

Steelwedge Strategy Advisory Board chairman Michael Keppler founded ICON-SCM in 1992 and is an expert in helping companies build differentiating capabilities for enterprise supply chain processes.

This achievement by Steelwedge completes a vision I've had for more than 20 years, that the highest performing supply chains require integrating supply, demand and response management to truly deliver on the promise of collaborative planning, said Keppler. Cloud technology has made this value even more accessible and efficient, and Steelwedge has now made it globally available and practical, he added.

Users of legacy on-premise planning systems cannot easily orchestrate outside-in planning, said Pervinder Johar, Steelwedge CEO. SAP APO users, in particular, have long been frustrated by the lack of meaningful analytics they receive, as well as the long wait times to test planning scenarios and load data. We leverage the latest cloud technology, advanced analytics and expert thinking to enable supply chain stakeholders from inside and outside an organization.

About Steelwedge
Organizations use Steelwedge’s cloud planning platform and services to align product, sales, demand, supply, strategy, operations and financial decisions across roles, geographies, products, time horizons, channels, customers and suppliers to improve efficiency and outcomes. Steelwedge’s PlanStreaming cloud platform combines predictive, prescriptive and responsive analytics and technology to equip organizations to be ready to act in time with opportunity, especially in highly competitive markets where continuous planning is essential and efficiently responding to changing conditions is advantageous. To learn more about Steelwedge, visit

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